Bet365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. In May 2026, bet365 launched in France, becoming the first major international operator to enter the French regulated market since its opening to competition in 2010. The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least \u00a3280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain.<\/p>\n
In Brazil, the company established legal representation through a subsidiary, HS do Brasil Ltda. Bet365’s reported figures for the 2020 financial year showed revenues of \u00a32.8 billion and a profit of \u00a3470 million before tax. The initiative was welcomed by a harm reduction group, but also received criticism for its perceived inadequacy; one MP described it as “a bribe to appease campaigners and the UK government”. In April 2016, the company became the new title sponsors for the club’s stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society. Bet365 chairman Peter Coates was also the chairman at Stoke City and in May 2012 bet365 signed a three-year contract with the club to become shirt sponsors.<\/p>\n
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EGaming Review magazine has ranked bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies. The bet365.fr website went live on 26 May 2026, after the company secured a triple licence from the French gambling regulator Autorit\u00e9 nationale des jeux (ANJ), covering sports betting, horse race betting and online poker. In the summer of 2019, the largest UK bookmakers and online casino operators William Hill, GVC Holdings, Flutter Entertainment, Stars Group and bet365 entered into an agreement to transfer funds to combat gambling addiction. Denise developed a sports betting platform and trading team to launch the business online in March 2001. In January 2019, bet365 ranked second on The Sunday Times list of the UK’s top taxpayers, with the Coates family (Denise, John and Peter) paying an estimated total tax of \u00a3156 million, of which \u00a399 million was paid by Denise alone. In 2018, her pay rose to \u00a3265 million as the company reported profits up 31% to \u00a3660 million, prompting criticism from problem gambling charity groups.<\/p>\n